November 2021

Cranswick PLC (ticker: CWK) produces food products to grocery retailers, the food service sector, and other food producers in the UK and internationally.

The company predominantly offers fresh pork, poultry, convenience and 
gourmet products. 

 The company was incorporated in 1972 and is based in Hessle, United Kingdom

 RATIONALE

How the sausage is made

Cranswick PLC makes its money selling pork and poultry products to UK grocery retailers and through meat exports. There supply chain is neatly summarised in the below chart. 

Simple enough. Additionally, Cranswick likes to farm it's own animals where possible with a focus on high welfare standards, sustainability and higher-end, great tasting products. From a financial standpoint, Cranswisk had a very positive annual report this year and has followed up with a strong set of results for the first quarter of 2021, up to 26th June:

 To quote from the interim report:  

"Revenue in the 13 weeks to 26 June 2021 was 9.6% ahead of the same period last year, with corresponding volumes up 7.7% reflecting strong retail demand and increased sales from the poultry facility. Revenue growth also reflected the gradual but sustained recovery of the food-to-go and food service channel.

The UK pig price increased by 12% during the period; the average price across the quarter to June 2021 was 9% below that in the equivalent period a year earlier."

On Outlook: 

"The outlook for the current financial year remains in line with the Board’s expectations.
The Board is confident that continued focus on the strengths of the Company, which include its longstanding customer relationships, breadth and quality of products, robust financial position and industry leading asset infrastructure, will support the further successful development of the Group during the current year and over the longer term."

So, no red flags there. 

A red flag does exist though; this big ol' drop in share price:

The reason behind a 17% decrease in share price in a month is usually easy to find; often it is because of bad news reported by the media or a profit warning. Here though, we couldn't find any bad news in the media or from Cranswick themselves. Some digging around revealed a couple of issues with the wider market.

Firstly, the price of pork has
declined from £165/kg in August to £153/kg (-7.3%) this month which could certainly impact Cranswick's bottom line. 

The second potential issue is a slowdown of pork imports from China; according to PigWorld (The Voice of The British Pig Industry), exports of EU pig meat to China have been falling in recent months, pushing the market further into oversupply, and putting further pressure on prices. In recent times, China has been importing massive amounts of pork from the EU due to health problems with their own pig herds. Over the last couple of months though, it appears that the Chinese herds have somewhat recovered and Chinese demand is now falling

In another dramatic twist, we don't actually see this as too much of a problem for Cranswick. Please see the below:

The vast majority of Cranswick's revenue comes from within the UK, with only 10% coming from exports. Additionally, Cranswick are already attempting to diversify their export clientele away from China due to recent safety issues. There may be other reasons for CWK's 17% decline in the last 2 months, but if it is due to poor sentiment about the pork market, we feel this may be an overreaction and good buying opportunity

One more thing before we sign off, in 2021 CWK achieved a remarkable 31 years of consecutive dividend growth - mightily impressive. 

Conclusion

Cranswick has released a great set of full-year results and followed up with a positive first quarter up to July 2021. Somewhere between then and now, something has caused the share price to come crashing down. We believe this is due to general negative sentiment in the pork market, with lower prices per kg and lower export demand internationally. We don't believe CWK will be hugely affected by these issues, especially in the long-term.

We see this as a buying opportunity for a company with a sustainable, long-term growth mindset. 

We will be adding it to the CC portfolio on Monday. 

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