First of all, the financials displayed above are 
exceptional in terms of share value, so much so that after their financial results were released in March, Plus500 (ticker symbol - PLUS) catapulted to the 
very top of our rankings for April. Now we need to find out if there any skeletons in the cupboard to stop us from buying this company.
Before we can do that, we want to understand Plus500 as a business, so what on earth is a 'CFD' and why did Plus500 made so much money from them in 2020?
A CFD (or contract for difference) is an agreement between a buyer and a seller that says the buyer must 
pay the difference to the seller between the 
current value 
of something and its 
value at the end of the contract. 
CFDs basically allow investors to make money from 
movements in price 
without actually owning the underlying asset. Accordingly, the CFD does not take into account the underlying asset's value, only the 
change in value between the entry price and price at the end of the contract. 
In very simple terms, say Max is going to 
buy a CFD for the share price of 
Tesla. He believes the share price is going to increase from £500 to £600, so he buys 
100 contracts 
at 
£500 per share (making the current trade value 
£50,000). If he is 
right and the 
price does go up to £600, the final trade value will be 
£60,000 and he's just made himself a quick 
£10,000! But, lo and behold, the share price crashes down to 
£300 per share, meaning the final trade value is 
£30,000 
and poor old Max has 
lost £20,000. 
This is why Matt and Joe leave it to 
Max to trade CFDs. However, it turns out a 
growing number of people want to use CFDs. Plus500 makes money through trading fees and brokerage fees from customers who deal these contracts; the more customers that use their platform, and the more active they are, the more money Plus500 makes. 
Plus500 
grew its 
customer base by 
over 300% from 2019 to 2020 - we believe this is a combination of a bull market, increased hype around options, forex and bitcoin trading, and Plus500's platform being 
more attractive than its competitors. 
Over the last financial year, the 200,000 
new customers and 
high customer retention saw Plus500 grow its revenue by 
146% and its cash balance by 
103%. 
Have you ever heard the phrase, "During a gold rush, you can either 
dig for gold or 
sell pick-axes"? Well we see this as a potential opportunity of profiting from the emergence of retail CFD investors, rather than joining them ourselves. 
 Images courtesy of Plus500 Limited (left) and Yahoo Finance (right) 
 - You can read the company's latest interim report here: 
 http://cdn.plus500.com/media/Investors/Reports/Plus500_Annual_Report_20.pdf?_ga=2.199311467.432563529.1617612467-1000936048.1617612467
- In the report, we were encouraged to read that 
no disruption to the business or the service delivered to customers has occurred as a result of the 
Brexit - a key consideration in our current stock picks. 
- Furthermore, no signs of challenging regulatory changes to the CFD industry are anticipated in the near future, which has curtailed Plus500's growth and profits in the past - and also gave our Start Investing 
subscribers a very low entry point back in July 2019!  
- Plus500 have also adopted a new shareholder returns policy, with 
50% of net profits pledged to shareholders through 
dividends 
and 
share buybacks. 
Images courtesy of Plus500 Limited (left) and Yahoo Finance (right)
 
 - You can read the company's latest interim report here: http://cdn.plus500.com/media/Investors/Reports/Plus500_Annual_Report_20.pdf?_ga=2.199311467.432563529.1617612467-1000936048.1617612467
- In the report, we were encouraged to read that no disruption to the business or the service delivered to customers has occurred as a result of the Brexit - a key consideration in our current stock picks.
- Furthermore, no signs of challenging regulatory changes to the CFD industry are anticipated in the near future, which has curtailed Plus500's growth and profits in the past - and also gave our Start Investing subscribers a very low entry point back in July 2019!
- Plus500 have also adopted a new shareholder returns policy, with 50% of net profits pledged to shareholders through dividends and share buybacks.
 ConclusionPLUS released a 
blockbuster set of financials at the end of last month. Fear of volatility in the market and uncertainty about the future of CFDs has kept the share price 
undervalued according to our metrics. 
We believe Plus500 is well set to build  on this 
excellent year and also to keep returning the profits to their shareholders, we will be adding it to the CC portfolio on the 1st of April. 
 
We believe Plus500 is well set to build on this excellent year and also to keep returning the profits to their shareholders, we will be adding it to the CC portfolio on the 1st of April.



