April 2021


2021: April

Plus500 is a technology platform for trading contracts for difference (CFDs) on 2,500 financial instruments, including equities, indices, commodities, options, ETFs, cryptocurrencies and foreign exchange

It operates in over 50 countries and is accessible from various operating systems: Windows, iOS, Android and web browsers. 
 
Plus500 was incorporated in 2008 and is headquartered in Haifa, Israel.

 RATIONALE

First of all, the financials displayed above are exceptional in terms of share value, so much so that after their financial results were released in March, Plus500 (ticker symbol - PLUS) catapulted to the very top of our rankings for April. Now we need to find out if there any skeletons in the cupboard to stop us from buying this company.

Before we can do that, we want to understand Plus500 as a business, so what on earth is a 'CFD' and why did Plus500 made so much money from them in 2020?

A CFD (or contract for difference) is an agreement between a buyer and a seller that says the buyer must pay the difference to the seller between the current value of something and its value at the end of the contract

CFDs basically allow investors to make money from movements in price without actually owning the underlying asset. Accordingly, the CFD does not take into account the underlying asset's value, only the change in value between the entry price and price at the end of the contract. 

In very simple terms, say Max is going to buy a CFD for the share price of Tesla. He believes the share price is going to increase from £500 to £600, so he buys 100 contracts at £500 per share (making the current trade value £50,000). If he is right and the price does go up to £600, the final trade value will be £60,000 and he's just made himself a quick £10,000! But, lo and behold, the share price crashes down to £300 per share, meaning the final trade value is £30,000 and poor old Max has lost £20,000. 

This is why Matt and Joe leave it to Max to trade CFDs. However, it turns out a growing number of people want to use CFDs. Plus500 makes money through trading fees and brokerage fees from customers who deal these contracts; the more customers that use their platform, and the more active they are, the more money Plus500 makes. 

Plus500 grew its customer base by over 300% from 2019 to 2020 - we believe this is a combination of a bull market, increased hype around options, forex and bitcoin trading, and Plus500's platform being more attractive than its competitors. 

Over the last financial year, the 200,000 new customers and high customer retention saw Plus500 grow its revenue by 146% and its cash balance by 103%

Have you ever heard the phrase, "During a gold rush, you can either dig for gold or sell pick-axes"? Well we see this as a potential opportunity of profiting from the emergence of retail CFD investors, rather than joining them ourselves. 

Images courtesy of Plus500 Limited (left) and Yahoo Finance (right)
  • You can read the company's latest interim report here: http://cdn.plus500.com/media/Investors/Reports/Plus500_Annual_Report_20.pdf?_ga=2.199311467.432563529.1617612467-1000936048.1617612467
  • In the report, we were encouraged to read that no disruption to the business or the service delivered to customers has occurred as a result of the Brexit - a key consideration in our current stock picks. 
  • Furthermore, no signs of challenging regulatory changes to the CFD industry are anticipated in the near future, which has curtailed Plus500's growth and profits in the past - and also gave our Start Investing subscribers a very low entry point back in July 2019!  
  • Plus500 have also adopted a new shareholder returns policy, with 50% of net profits pledged to shareholders through dividends and share buybacks

Conclusion
PLUS released a blockbuster set of financials at the end of last month. Fear of volatility in the market and uncertainty about the future of CFDs has kept the share price undervalued according to our metrics. 

We believe Plus500 is well set to build  on this excellent year and also to keep returning the profits to their shareholders, we will be adding it to the CC portfolio on the 1st of April. 

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