Blog Post

Investing 101

Joe Hodgson • Mar 30, 2019

We have had a lot of new subscribers over the last month, so this week we thought we would do a recap of the need to knows of investing for those just starting on their journey.

The Good

The stock market is a wonderful, fascinating arena, moved in equal weight by economic fact and human emotion. It is subject to the whims, insecurities and hopefulness of millions of individuals and corporations across the world.


The bottom line is this: the total stock market return over the last 200 years (the change in value of the stocks themselves and any dividends paid) on average is 8.1% per year . When adjusted for inflation it’s about 6.6% per year . With the help of the graph below from Jeremy Siegel’s brilliant ‘Stocks For The Long Run’,you can see that the stock market far surpasses any other asset class.

This means that, on average, a diversified portfolio of stocks (i.e. a group of stocks that covers many industries and sectors) has doubled in value every 10 years.


Lets say you invested £10 in a company’s stock. The first year the stock increases in value by 8% (10 x 1.08 = 10.8 ), the value of that stock is £10.80 at the end of the first year.


The second year it increases another 8% (10.8 x 1.08 = 11.66 ), now it is worth £11.66 – here you are also making 8% of the 1st year’s profits as well, this is compound interest , and this is what has made Warren Buffett one of the richest people on the planet. By the end of the 10th year you have almost exactly £20 , i.e. the value of your investment has doubled over 10 years.


Another bit of good news is that if you take any 20-year period throughout that 200-year history, a diversified portfolio of stocks has never lost investors money. It hasn’t even fallen below inflation; in fact the worst 30-year return for stocks remained comfortably ahead of inflation by 2.6% per year.


REMEMBER, these are average returns. We will discuss investing strategies in other posts, but know that there are many investors that consistently beat the market – meaning they achieve above average returns year after year.


For those who tell you that the stock market is akin to gambling or that it is a zero-sum game, in truth the risk of losing value in is not with the investors in the market, but with those who choose to keep their savings in cash - which loses value over time through inflation.


However, there is a caveat: the market is only reliable in the very long term.

The Bad

The bad news is that on a day-to-day, week-to-week, even month-to-month basis, the stock market is a casino. If your investment horizon is less than one year, you are just as well buying a stock as you are going and putting your money on black (for those who haven’t played roulette, that’s about a 50/50 chance of winning or losing.)


Constant news updates, economic fluctuations, Donald Trump tweets, Brexit anxiety and a million other factors keep the stock market in a constant state of flux. Individual companies can change in value by several percent in an hour for seemingly no reason at all. Many investors attempt to make money from these fluctuations: good luck to them; that is gambling and not what we do here.


Even more crucially, economic crashes can wipe out huge amounts of value from the market. The 2008 financial crash saw the FTSE 100 (the 100 largest companies on the UK stock exchange) lose 48% over an 18-month period. This is why a short term investing outlook can be very dangerous.


‘The only people who get hurt on a rollercoaster are the ones who jump off.’ - Dave Ramsey


  • You have to understand that crashes can happen at any time.
  • Don’t invest money you cannot afford to lose.
  • When crashes happen, you will not sell your shares !
  • You will wait.
  • The market ALWAYS comes back up and surpasses its previous value (take another look at Siegel’s graph if you don’t believe me).


Read our blog here for more on this.

The Beautiful

As of August 2018, 57% of US citizens have less than $1,000 saved, and a quarter of UK citizens have no savings at all. - CNBC , Independent


If you’re reading this blog, you are already thinking about your future and you are taking your retirement into your own hands. Hopefully you understand the power of paying yourself first – by that I mean spending what is left after you save, rather than saving what is left after you spend. By putting those savings into the stock market, you send those pennies and pounds out to work for you to make more pennies and pounds and so on.


“Compound interest is the eighth wonder of the world. He who understands it; earns it, he who doesn't; pays it.” – Albert Einstein


  • The end goal for the Start Investing Stock Portfolio is to reach 1 million pounds.

When (not if!) that figure is reached it will create a sustainable, self-refuelling salary of £60,000 per year in dividends. That is our financial freedom; the amount that would allow us to do whatever we want.


We know that this is going to take a long time (maybe 20 years, maybe 30), but we will continually learn and improve our strategy as we go to make sure we are as efficient as possible. We already utilise methods such as value investing , pound cost averaging and dividend reinvestment , strategies that have been shown to outperform the market.


What does financial freedom look like to you?

What steps can you take to make it happen?


The Start Investing Monthly Stock Pick is announced on the first trading day of every month (i.e. not weekends or bank holidays). So sign up free if you haven't already done so - here , check your inbox on the morning of the 1st of April to find out which company we’re backing this month!


Thanks for reading and please reach out with any questions, either by commenting below or via email.


Best Wishes,

Joe

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By Matt Streets 03 Jan, 2021
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By Matt 25 Oct, 2020
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By Joe Hodgson 21 Jun, 2020
Hi investors, As many of our regular readers know, we follow the same routine at the end of each month in order to select our monthly stock pick. This routine can be broken down into 4 simple steps: Step 1 - High-Level Screening (Stocks analysed - 2750 ) We run a high-level screen for all companies available on the London Stock Exchange (LSE) using our list of key parameters ( you can read about these in our ebook ). Only around 3% of all stocks in the UK meet our strict criteria. Step 2 - IVI Evaluation (Stocks analysed - 50-80 ) We then assess each company using our Inherent Value Index (or IVI) evaluation method. This method takes into account key financial data, past and projected, and often removes a further 35-70 companies from the list. Step 3 - Stock Pick Selection (Stocks analysed - 10-15 ) At this point, we are left with fewer than 20 under-valued, dividend-paying companies (approximately 0.5% of the companies available on the LSE). From this list, we evaluate annual reports and company announcements to ensure that we have left no stone unturned before making our selection and circulating to our stock pick subscribers Step 4 - Investing (Stock selected - 1 ) Once the data analysis is complete, we wait for the first weekday of the month before investing our hard-earned cash into a company which we believe will stand us in good stead over the coming months and years. Simple but effective. Plus500 Ltd In the summer of 2019, after going through this rigorous analysis, we landed on a company called Plus500 Ltd (PLUS) as our July monthly stock pick. From our analysis, this international financial firm appeared to be trading at a heavily reduced share price of only £5.24 , having had a tough year in the market. Tighter regulations had meant a crack down in their industry, and many investors pulled out of the company believing it would not survi ve. However, our IVI method revealed a VERY strong set of financials and believed the market was wrong. Within 3 weeks, the stock price had risen by a whopping 25% which prompted Joe’s blog post in late July. Despite this short-term win , our analysis indicated that the company was still very much under-valued . As a consequence, at end of July 2019 we followed the numbers again and made a second investment into PLUS at a share price of £6.11 . For the rest of 2019, the share price continued to climb through £7.00 and £8.00, paying (literal) dividends along the way, until on the 4th March 2020, it had hit £9.57 per share. Then came Monday 9th March 2020: ‘ Black Monday ’. Global markets were turned on their heads as investors came to the realisation that the COVID-19 pandemic would disrupt life as we know it. As the share price fell to £7.31 on 16th March, we wondered whether we’d missed the boat to sell. Should we sell and take the profit now? Or should we hold and hope for a recovery? As ever, we looked at the numbers. After conducting further IVI analysis, we opted for the latter; at the current share price, the IVI method indicated that the company was still under-valued by the market. The share price duly bounced back towards the end of March and continued to rise throughout April. By 24th April 2020, the company was trading at over £12.50 per share. At this valuation, according to our calculations the company was moving from under-valued to a fair valuation status. This led us to asking 2 questions: 1. Do we trust in our IVI evaluation method and think that this company is no longer under-valued? YES 2. Would we be happy to take the profits gained so far to re-invest into other under-valued companies? YES It was time to sell . We sold our stake in PLUS at a share price of £12.51 . Overall, the numbers really speak for themselves when you work out the overall % profit over the 9-month period.
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Missing data will result in a VALUE! or N/A error
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By Joe Hodgson 11 Mar, 2020
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By Joe Hodgson 22 Feb, 2020
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By Joe Hodgson 15 Jan, 2020
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