Blog Post

The August 2018 Stock Pick: A Case Study

Joe Hodgson • Aug 20, 2018

Hey investors,

With our website launching this month, I wanted to write a post about the step-by-step method we use for choosing stocks and how we came to pick our stock for August.
It has generally been a slow couple of months in the UK market, with tasty dollops of Brexit rumour and a light sprinkle of Trump trade standoff, bargains are not hard to find.
As we talk about in our website www.startinvestinguk.com we rank every company in the FTSE 100 and 250 to find the top 20 most undervalued stocks in the UK market for the month. This means we look at hundreds of financial reports and input the data into our ranking system EVERY MONTH. That gives us the data we need to get the most complete assessment of a company we can from a numbers perspective.
What data do we use?
There are a lot of ratios used in investing, that is because they give you information in a way that means you can easily compare companies of vastly different sizes. If you only look at a company’s revenue, let’s say Tesco, they had a revenue of 55 billion in 2017. Sounds good, but it doesn’t really tell us anything tangible about the company. Is that a good number relative to its share price? Is the revenue up from last year? What about debt levels? Numbers by themselves aren’t particularly useful so we combine them to make them more relevant.

Here are a couple of examples of the many ratios we include in our ranking method.

1, P/E ratio –
Price/Earnings; the headliner, the stalwart, the undisputed heavyweight champion of the value investing world. It is the company’s share price in relation to their earnings per share for that year.

Say there are 2 chickens for sale on the market, one with a P/E of 10, one with a P/E of 100.

If you pay 10 eggs for a chicken with a P/E ratio of 10, you would expect that chicken to be making you 1 egg per year in return.

However, in order to get your 1 egg back from the chicken with of P/E of 100 (looking at you Amazon), you would have to pay 100 eggs.

In very basic terms, low P/E is better for value investing, we aim for less than 25. BUT a company’s P/E can get too low, if it gets down around the 5-6 mark or lower, it’s usually a sign that something is wrong.

2, D/E ratio -

Debt/Equity: this ratio shows how much debt a company has relative to its shareholder’s equity. It is shown as either a percentage or a decimal. A company with £100 in shareholders equity and £50 of debt would have a D/E ratio of 50% or 0.5.

What it really shows is how much a company is relying on money that it had to borrow to keep running. We start to get a little uneasy with a D/E of around 100%. If profits take a hit in that situation, debt repayments can stack up and companies can get into a sticky situation. Not good for its shareholders. By the way, if a company goes bust, who do you think gets paid first? The shareholders, or their debt obligations? Sadly for us it is the debt that is paid first and the shareholders last (or sometimes not at all!) so we take high debt levels very seriously at SI.

Financial institutions such as banks and insurance companies tend to have a lot of debt because of how they operate, so it is not unusual to see very high D/E ratios. For example HSBC currently has a D/E of 122%. Many investors don’t see this as a problem but it still makes us nervous, especially given what happened in 2008! So we tend to be extra careful when investing in financial companies.

3, Dividend Yield -

This is the amount a company pays out each year in dividends relative to its share price. For example, if one share of Tesco costs £2, and their dividend yield is 1%, they will pay you 2p per year in dividends.

In the long term, dividend paying stocks are the ones that are going to pay us our salary. Let’s say you manage to make a million pounds in savings by the time you’re 60. That sounds like loads right? You can do whatever you want! Well maybe not, let’s say you live until you’re 90. 1 million pounds becomes £33,333 pounds per year over 30 years, and with inflation increasing every year, that might not be enough to live the life you want. Ok, now let’s say you have 1 million pounds in stocks paying a 6% dividend yield. That means you get £60,000 per year from your stocks, and don’t forget the market increases by an average of 9% per year without dividends. So you get your salary and the money in your stocks increases every year! This is the ultimate goal, and this is why we always pick stocks that pay a dividend.

We aim for >3% yield but we will make exceptions for the occasional company, especially if they have been increasing their dividends year on year.

There are many more metrics that we use to pick stocks, but in the interest of keeping this post short ish I will move on to our August stock pick.

August Pick

Pets at Home

The stock we ended up choosing hasn’t been on our radar much in the last few months, it is a good company but it has been relatively fairly valued. The share price has been steadily decreasing and despite its strong overall numbers it started to look undervalued.

It first appeared in our top 20 undervalued stocks at the beginning of July and its price continued to drop until it was a mouth watering prospect.

Let’s have a look at some of ratios that we looked at above for Pets at Home just before we bought it on the 1st August.

P/E ratio - 8.8
D/E ratio - 21.46%
Dividend Yeild - 6.42%

These are some excellent figures, and to be honest it looked good on all of our metrics. The market has decided to bash Pets at Home down due to increased competition, but from our analysis we thought that the stock price was low.

With a high dividend yeild as well, this makes PAH a good long term prospect

So we decided to purchase the stock on the 1st August and recommend it as our monthly pick.

You can see a video of the step-by-step buying process here where we buy Pets at Home on the trading platform Interactive Investor:


Nine days after the recommendation the stock increased in value by 10%.

Source: Yahoo Finance

Now we could sell our stock with a tidy profit but history tells us that that the real gains come over the very long term. We’ve bought a great business at a bargain price, now we sit back and watch those dividends roll in year after year and let compound interest work it’s magic. Unless something happens to make us sell this stock (the stock price lowering is NOT one of those things), we will keep this stock for the next 20-30 years. To find out what makes us want to sell one of our carefully chosen stocks, see our website!

If you want to follow our portfolio and get in BEFORE the price starts going up, sign up to our stock picking service at:


Sign up before August 28th to get September’s pick!

Thanks so much for reading!

Joe

PS. We don't want to see anyone getting into financial difficulties, so never invest money you can't afford to lose, stock prices can decrease. We are not intending to be a substitute for professional financial advice, so if you're not sure if stocks are right for you, please seek professional guidance.

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